On October 21, Magene launched its global brand upgrade, unveiling an all-new logo and visual identity system that will roll out across more than 100 countries and regions where Magene has established a presence. For riders, this means a more consistent, professional brand experience. For brands and manufacturers, it signals something more specific: with this refresh, Magene Enterprise officially steps forward as the dedicated brand for Magene’s custom ODM/OEM businesses.
Who Is Magene Enterprise?
Magene Enterprise is the B2B business brand under Magene Technology, dedicated to bridging advanced R&D and industrial application. Through OEM/ODM partnerships with cycling brands and manufacturers, it transforms innovative product concepts into market-ready solutions.
The refreshed B2B business visual identity, built around a professional, efficient, technology-driven, and rational visual language, is designed with one practical goal: to reduce the cost for partners to understand who they are working with, and to strengthen the foundation of trust with overseas customers.
What We Develop With You
Magene Enterprise offers ODM partnership services across four core lines:
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Power meters — power meter development for bicycle brands and manufacturers, from sensor architecture to brand-ready products.
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Bike computers — platform capabilities proven in partner projects: the CAMP SR5 Sport is powered by a Magene power meter and computer.
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Bike lights — headlight and taillight development for brands, including radar taillight technology.
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Smart sensors — development of smart cycling sensors, including speed/cadence and heart rate sensing.
The working model is summarized in one line on the new site: turning R&D into market-ready products. Partners bring the product concept and brand requirements; Magene Enterprise maps them to an engineering, validation, and volume-production path.
Why Brands Build With Magene Enterprise
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An R&D-driven team. Over 50% of non-production staff work in R&D, supported by 300+ patents and 11% of annual revenue reinvested in R&D.
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Scale that holds. 4M+ units of annual capacity in a 52,721㎡ digital factory, built for stable, scalable supply on volume orders.
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A partnership you can measure. 98.5% partner satisfaction, backed by 1-on-1 engineering solutions and global after-sales support.
A Decade of Smart Cycling Behind It
The enterprise brand does not start from zero. Founded in 2015, Magene has been focused on the smart cycling sector, with a portfolio spanning GPS bike computers, smart trainers, power meters, sensors and smart lights — complete smart cycling solutions for indoor and outdoor riding.
Since the beginning of 2026, Magene has served as an official partner of a UCI WorldTour Team, supplying four core product categories — smart GPS bike computer, smart trainer, radar tail light and heart rate monitor — alongside technical support. Feedback from professional riders and on-race performance data feed directly into R&D iterations, and custom partners have the same iteration loop.
What the Refresh Means for ODM/OEM Partners
Over the coming year, we’ll progressively apply the new visual system to UI experiences, trade-show presence, and other touchpoints. For custom partners, the practical takeaway is simple: your ODM engineering and manufacturing partner now comes behind a clearer, more professional brand and team.
Tell us your product concept, target market, and timeline, and the Magene Enterprise team will map it to a development path.
For more detailed information, feel free to contact us.
